GABE KAPLAN

~/projects/cables.news

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Cables News

Turn on. Plug in. Crash out.

cables.news was a variety digital news channel that produced the show Report For Me. I started in 2025 with Coby Wiess. This project lasted 6 months but it was my crash course in brand building and storytelling for social media.

Watch cables.news ↗

01The Work

I shot, produced, and edited over 100 videos for social media, earned over 4 million views, and +5,000 followers across platforms.

100+ videos 4M+ views +5,000 followers

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02Identity

I designed this logo and color scheme and I still think it’s pretty cool.

cables.news circle logo — three RCA plugs
Identity
cables.news logo
Cables color palette — hero blue, red, and yellow with secondary tints
Identity
Color palette
Poster — your media is broken. we're here to fix that.
Identity
“Media Broken” poster

03The Network

We sought to build an independent news network for subcultures by subverting traditional news media. Our content ranged from comedy skits to video essays to man-on-the-street to long-form documentary covering subcultures across California.

Clown with megaphone at a street protest
Field Still
Clown protest
Man-on-the-street interview
Field Still
On the street
Armored combat knight with coach
Field Still
Armored combat
Cables press crew at an anime convention
Field Still
Press badges on

turn on. plug in. crash out.